’Salam Santa’, shortfilm by Mehreen Jabbar out now on SeePrime’s YouTube channel

Lahore (Muhammad Yasir) Pakistan’s most rapidly growing digital platform, SeePrime, has now released a new short film by Mehreen Jabbar ‘Salam Santa’ on their YouTube channel to celebrate the Christmas season.

 ‘Salam Santa’ follows the story of a Pakistani Christian mother and son are new immigrants in the US. The mother and son struggle to make ends meet as they hope for a Christmas miracle from Santa.

“At SeePrime, we pride ourselves for creating a platform that represents and celebrates all religions,” commented Seemeen Naveed, the executive producer of SeePrime. “Salam Santa is a really nice film which brings the Christmas spirit to life. Mehreen Jabbar has truly outdone herself with this one.”

Co-produced by Mehreen Jabbar, Syed Khurram, and Ahmad Rizvi, scripted down by Shah Yasir, executively produced by Seemeen Naveed, Salam Santa is a story about inter-faith harmony. The film stars Aizzah Fatima, Shayan Khurram and Naeem Usman.

Daraz wins the digital streaming rights for HBL PSL 2022-2023

Lahore (Muhammad Yasir) Pakistan Cricket Board hosted the bid for 7th and 8th season of HBL PSL’s digital streaming rights in Lahore on 24th December with participation from extremely competitive contenders including Daraz, ASports, Geo TV, Trans Group and Tapmad. The winner of the bid, Daraz, leading e-commerce platform of Pakistan, had previously also proven to be a game changer with over 300 million views during the streaming of ICC T20 World Cup. The platform’s mission has been digitalization and it has been actively working towards building infrastructure to improve the growth of the country’s e-commerce industry.

Daraz also believes in making sports and specifically cricket as a force that brings users from every corner of the country together with free-of-cost streaming that no other platform offers. According to Pakistan Cricket Board, Daraz submitted the highest bid in accordance to the public tender process which was 175% higher than the previous years pertaining to the increase in digital players in the market.

Ammar Hassan, Chief Marketing Officer at Daraz, shared his excitement on winning the cut-throat competition, “we are proud to once again unite Pakistanis on our platform to watch their most loved national cricket tournament. With the support of our high technology and back-end support we are confident to provide access to every individual in the country. Our goal through sports partnerships is to provide shoppertainment to our users and make entertainment accessible through digitization to all.”

Daraz won hearts of the nation previously as well and is set to do so by winning digital streaming rights for the next two seasons of HBL PSL 2022-2023 as cricket lovers anxiously anticipate how this year’s tournament will pan out to be.

Mastercard Economics Institute: 2022 Economic Outlook

Mastercard Economics Institute: 2022 Economic Outlook Defined by Digital Resilience and a Return to the ‘Experience Economy’

 

  • Shifts in household savings, economic growth and consumer spending on “stuff” vs. “experiences” are in focus as businesses continue to move digital
  • Global economic outlook report was launched at Expo 2020 Dubai, where 192 countries are currently participating in the world expo

Lahore (Muhammad Yasir) Ahead of the pandemic’s second year milestone, the Mastercard Economics Institute released today Economy 2022, a global outlook for the coming year based on critical trends as seen through the lens of the consumer.

The report reveals how five fundamental factors — savings and spending, supply chains, digital acceleration, global travel, and a growing list of economic risks — will continue to shape the global economy.

Our key findings include: 

  • Savings & Spending*: Consumer spending of built-up savings could contribute an additional three percentage points to global GDP growth in 2022. Household saving rates nearly doubled in 2021. How quickly or slowly consumers spend from their savings will have a ripple effect on the global economy.

 

  • Supply Chains: A record-breaking 27-year rewind in the household spending shift from goods to services rotates back – already six percentage points below the peak. The pandemic sparked spending growth on goods from 39% to around 47% at its peak, roiling the services economy while burdening supply chains. With cupboards bursting, we expect the balance to normalize in 2022 as borders open and services become more accessible and desirable again.

 

  •  Digital: 20% of the digital shift in retail stays put – reshaping how and what consumers buy. E-commerce subscriptions gained traction in 2021 as nearly 88% of countries across 32 markets saw a surge in subscription services compared to the previous year. Notably, car companies, virtual workout partners, bike rentals and pet services are among a slew of businesses benefitting from this model.
  • Travel: Leisure travel recovery continues as international travel opens up, with medium- and long-haul flights to gain ground in 2022. The return to travel in 2021 was on full display on our roadways and in airports, but continued growth hinges on containing virus variants that drive travel bans. We saw a swift rebound in domestic and short-haul international travel (under 1,000 km), medium-haul travel (under 2,900 km) lifted by fewer restrictions, while long-haul travel trails behind.
  • Risks: Risks remain with the potential to disrupt the global economy. New COVID variants like Omicron pose the biggest immediate risk, but we’re keeping an eye on nearly a dozen additional risks that have the potential to derail recovery, including a sharp recalibration of housing prices that have appreciated 66% over the past two years, a surge in oil prices, fiscal cliffs in advanced economies, and international tariff wars.

“The past year was not the return to normal that many yearned for, but collectively, we have made tremendous progress,” said Bricklin Dwyer, Mastercard chief economist and head of the Mastercard Economics Institute. “Globally, economic growth, vaccine advances, and digital transformations that have made businesses large and small more resilient, continue to shape the future. It is against this backdrop that we anticipate consumer demand — and spending power — to grow and the experience economy to reemerge next year.”

*Methodology

The Mastercard Economics Institute draws on aggregated and anonymized sales activity in the Mastercard network among other sources to develop a measure of the quantity and prices of goods vs services consumed for economies throughout the world.

You can view the full Economy 2022 outlook here. This is the third outlook report from the Economics Institute; other reports can be found here.  

Ericsson Pakistan discusses digitalization and skill development

Ericsson Pakistan discusses digitalization and skill development in a meeting with the Ministry of Information Technology and Telecommunication

Karachi (Muhammad Yasir) Ericsson Pakistan and the Ministry of Information Technology and Telecommunications held a meeting yesterday to discuss digitalization, skill development and training for engineers in line with the vision of Digital Pakistan. Ericsson Pakistan showed keen interest to deploy advanced networks as well as scaling up the Near Shore Centre to create job opportunities for engineers in Pakistan.

Syed Amin Ul Haque, Federal Minister for IT and Telecom, Ministry of Information Technology and Telecommunications, says: “Strong measures are underway for connectivity in urban and rural areas of the country. Pakistan is the mega-market of technology and there is great potential in our youth. We are committed to supporting Ericsson Pakistan in achieving the digital objectives as per the vision of Digital Pakistan.“

Ekow Nelson, Chairperson of Ericsson Pakistan at Ericsson Middle East and Africa, says: “Ericsson is committed to expansion and diversification to bring investment and the best technology to Pakistan in line with the vision of Digital Pakistan. The successful meeting with the Ministry is promising and we are looking forward to the future of technological advancement in the country.”

Present at the meeting, Secretary of IT & Telecom discussed the regulatory and financial business models and policies for ease of conducting business. Also present at the meeting was Member Telecom who briefed about the investment areas of technological advancement and the telecoms ecosystem in Pakistan.

MMBL to finance MSMEs in rural Sindh, Balochistan

Lahore (Muhammad Yasir) Mobilink Microfinance Bank Limited (MMBL) – the largest digital bank in Pakistan recently inked an MoU with the Pakistan Poverty Alleviation Fund (PPAF) for capacity building and financing of micro, small and medium enterprises engaged in livestock and horticulture sectors across the underprivileged districts of rural Sindh and Balochistan. 

The agreement was signed by Chief Finance and Digital Officer, MMBL, Sardar Mohammad Abubakr and Chief Operating Officer, PPAF, Mr. Nadir Gul Barech, under PPAF’s Growth for Rural Advancement and Sustainable Progress (GRASP) project, working to accelerate sustainable development in the region. Senior executives from both organizations were also present on the occasion.

Myriad enterprises are working at micro, small and medium levels in the country that have the potential to catalyze sustainable economic development at the grassroots level but they fall short of their goals due to lack of access to financial services. MSMEs based in rural areas are particularly unfortunate in this regard. 

Courtesy, MMBL’s expansive digital financial ecosystem, these MSMEs are now receiving timely financial backing to plan and execute their business decisions to attain their full potential for growth and sustainability. The bank’s digital financial ecosystem offers customized financial products well suited for each customer and business far across the country and is particularly supportive of the rural businesses and those owned and led by women. 

MMBL has financed thousands of micro, small and medium businesses across all provinces. The recent agreement with PPAF is also an extension of the bank’s long-term commitment to promote financial inclusion and equitable economic growth in the country.

Nova One Lahore Launching Ceremony

Islamabad (Muhammad Yasir) Nova One Lahore launching ceremony, held at Islamabad Club on 22 December 2021 by Nova Developers & Management. 

Nova Group is bringing a high-end residential and commercial hub called Nova One. The project is a real estate marvel and the tallest building in Lahore. Many realtors, investors, and real estate representatives from all over Pakistan attended the inauguration ceremony. Also, the whole senior management of Nova developers was present at the event accompanied by Italian Architect Prof. Dr. Marco Casa Monti who has created Nova One architectural design. Wall Real Estate management and team attended the ceremony and congratulate Nova group on initiating a new landmark in Lahore.

After completion, Nova One will be the tallest development in Lahore, comprising 40 to 60 floors, with dedicated parking floors, luxury apartments, corporate offices, retail shops, basements, and more. Additionally, the project will host an abundance of luxury, recreational and dining facilities along with lavish hotels and gourmet destinations. Combined with the prime location of Kalma Chowk Lahore with a flexible payment plan, Nova One is a worthy investment place for potential buyers. 

While addressing the attendees of the event, Nova developers and management stated that how they are pleased to launch a modern and luxurious real estate development in Lahore with a focus on providing high investment benefits and ideal living to its residents. Through this project, the developers aim to bring incredible living and investment opportunities. However, Nova developers aim to build a remarkable living and business community never seen before in the history of Pakistan. 

Nova-One-Lahore-Launching-Ceremony

realme Rings in the New Year with Pizzazz

realme Rings in the New Year with Pizzazz, Music and a Lot of Fun with Hasan Raheem

 realme Kicks-off 2022 with a Night full of Music, Fun and Glamour ft. Hasan Raheem

LAHORE (NUT DESK)

 The realme New Year Party featured a spectacular performance by Hasan Raheem along with guests who were part of realme’s journey since the very beginning.

For the fastest-growing smartphone brand realme, 2022 holds a special place. While a new beginning is just around the corner, realme gathered all its favourite media associates, technology reviewers and KOLs for a night full of fun, music and celebration. The realme New Year Party was a loud gathering featuring Hasan Raheem crooning his top hits at the highest spot in Lahore.

Being a youth-centric brand, realme focuses on Gen-Z and having the hot favourite Gen-Z sensation perform at the New Year Party had everyone brimming with enjoyment. The party was also a way for realme to thank all its guests for a phenomenal 2021 – a year where the brand saw many firsts for a number of its products.

In 2021, realme became the fastest brand to sell a 100 million devices across the globe – a feat that is unmatched in history. In Pakistan, realme gained a strong foothold with selling two million devices faster than any other brand in the smartphone industry.

it also became the 6th top global brand in the consumer technology industry. This was aligned with the launch of realme’s first-ever laptop, the realme Book. On the local front, realme introduced some hard hitting smartphones that were a league of their own.

Closing the year on a high, realme launched their first-ever 5G flagship the realme GT Master Edition in Pakistan. The smartphone was well received by all quarters and bagged the title of Smartphone of the Year. Centered on a blazing fast performance, the realme GT Master Edition was also the top selling 5G smartphone during the Daraz 11.11 Celebration.

realme also had a remarkable C Series line-up for 2021 with the TUV Rheinland High Reliability certification promising true quality and value-for-money. For the realme Narzo Series, Hasan Raheem was roped in for the Narzo Anthem – which was also how he opened the realme New Year Party.

The realme Number Series with its realme 8 and 8 Pro also led the year with its tremendous sales and top class performance. While empowering the youth to enjoy life to the fullest, realme encourages its fans to step into the year 2022 with positive vibes, opening themselves up to new opportunities and adventures as they carry the spirit of ‘Dare to Leap’ wherever they go and whatever they do.

 

‘We’re delighted to be signing this new MOU with The IIA says chief executive of ACCA Helen Brand

LAHORE (NUT DESK) ACCA and The Institute of Internal Auditors renew MOU A memorandum of understanding (MOU) renewal has been signed between ACCA (the Association of Chartered Certified Accountants) and The IIA (the Institute of Internal Auditors). The three-year agreement will further strengthen and extend the current cooperation agreement and allows both bodies to continue to work closely together to advance their respective professions.

The MOU was signed by ACCA’s chief executive Helen Brand OBE and IIA president and chief executive Anthony Pugliese, CIA, CPA, CGMA, CITP. Under the terms of the agreement, ACCA and The IIA will focus on advancing the careers of members, enhancing governance practices and serving the public interest.

Helen Brand, chief executive of ACCA, said: ‘We’re delighted to be signing this new MOU with The IIA. We believe that we can develop research together that resonates with a global audience of finance professionals across different disciplines.

We already have strong links with The IIA and we look forward strengthening those in a range of areas for the benefit of our memberships.’ Anthony Pugliese, president and chief executive officer of The IIA, said: ‘This MOU builds on an already strong working relationship with ACCA. We look forward to our ongoing collaboration together. Internal audit plays a vital role in providing the independent, internal assurance that supports all types of external disclosures, so our global organisations represent complementary functions in many areas.’ The organisations will cooperate on research and thought leadership on topics such as diversity, governance, cybersecurity and ESG (environmental, social and governance).

Both organizations are collaborating on a Professional Insights report to be released next year. They will also evaluate opportunities to work together on the United Nations Sustainable Development Goals. Both parties are also going to continue to collaborate on a range of activity to benefit their memberships in markets where they already work together, as well as other markets. ACCA and The IIA have been collaborating for a number of years in offering a challenge exam to ACCA members so they can receive The IIA’s prestigious Certified Internal Auditor (CIA) designation.

The CIA is the only globally recognised certification for internal audit practitioners. Since 2015, more than 5,000 ACCA members sat for the CIA challenge exam. The IIA is willing to make this opportunity available to qualified ACCA members because earning the CIA represents an important level of achievement for individuals practicing internal auditing. The parties will advocate for each other’s qualifications and use their own channels to promote their partnership, such as member magazines and social media posts.

TPL Trakker offers customized fleet management solution to KE via new partnership

Karachi (Muhammad Yasir) TPL Trakker, Pakistan’s leading mapping, tracking and IoT services provider, has partnered to provide a comprehensive and personalized fleet management solution to K-Electric encompassing mapping and tracking for all their vehicles. The sophisticated system is a significant milestone for KE in streamlining its operations while it showcases the technological prowess that TPL Trakker possesses in delivering high value solutions to its customers across a diverse range of fields.

K-Electric is the sole power utility for Karachi that also supplies electricity to other parts of Sindh and Balochistan such as Dhabeji, Gharo, Bela, Uthal, and Vinder. The organization has a vast fleet of service vehicles, nearly 1,000 in number, that carries out maintenance and repair work to maintain its infrastructure.

TPL Trakker is Pakistan’s premier mapping as well as tracking solutions provider that specializes in tactful management of technological sophistication in order to provide high quality services to its dynamic customers. Through the newly established partnership between KE and TPL Trakker, the latter will provide a wide range of services for KE’s fleet that will enable telematics and visualization for all the vehicles.

The Personalized Vehicle Tracking & Management System App exclusively designed & developed for KE, offers a customized dashboard for real-time statuses of vehicle’s trips and breadcrumb replay. The service end of this partnership includes monthly and weekly reports from TPL Trakker along with a portal that offers real-time data with the help of graphical analysis, hierarchy wise selection, vehicle KM calculation violations, and a number of other features. The system also has an accompanying application for Android and iOS which offers the convenience of viewing same insights on smartphones.

Commenting on the development, Sarwar Ali Khan, CEO TPL Trakker stated; “For more than 2 decades, TPL Trakker has been revolutionizing Pakistan’s mapping and telematics segment through its technological prowess and has the ability to understand the local market and its challenges. With an unfaltering commitment towards innovation, we continue to deliver unprecedented solutions for our customers. This partnership with KE symbolizes our competence and expertise to enable various organizations in streamlining their existing supply chains for smooth delivery of services to customers.”

Expressing his opinion on the partnership, Imran Rana, Director Communications at K-Electric said, Customer centricity has always been at the heart of our core business philosophy. At KE, we are constantly looking for new ways to further enrich our customer experience, and collaboration with TPL Trakker is another milestone towards achieving it. Through this partnership, K-Electric’s fleet management system will become more efficient which in turn, will reduce our complaint resolution timeframe as well as optimize our maintenance operations.”

TPL Trakker is empowering organizations in the energy, food delivery, ride hailing, banking, insurance and a wide variety of other industries through state-of-the-art asset tracking services for the past 19 years.

K-Electric (KE) has powered Karachi for over one hundred years. Through a network spanning across 6,500 square kilometers, KE supplies power to all residential, commercial, industrial and agricultural areas that fall under the city’s ambit and beyond, serving over 3.5 million customers across Karachi, Dhabeji and Gharo in Sindh, and Uthal, Vinder and Bela in Balochistan.

KE is the only vertically-integrated power utility in Pakistan, which means the organization manages all three key areas – Generation, Transmission and Distribution – of producing and delivering energy to consumers.

 

Finding Glory Through Gaming on Short Video Sharing Platforms

Lahore (Muhammad Yasir)  eSports and gaming have become one of the most rapidly expanding industries in the world. During the year 2020, video gaming was a collectively larger market than movies and North American sports. The potential that this segment provides for creators in particular through streaming and other video platforms is exceptional.

Pakistan is also a promising marketfor gamers with a diverse range of opportunities being presented by various platforms. Streaming services and more recently, short video sharing platforms are extensively working on promoting talent that would otherwise remain hidden. Likee is one of the examples, a rapid rising short video platform, which saves no effort in supporting many creators to rise from humble backgrounds and to achieve highly valued positions in the community.

An example of what this segment has to offer is Zidipathan (https://likee.video/@zidipathan2020), a gaming content creator in Likee, who is also well-known as RKG Army in YouTube with 2.4 million subscribers as of December 2021. The mind behind these channels, Qaiser, is an avid gamer who started streaming, recording, editing and uploading videos from his Android phone. Today, his channel is amongst the biggest platforms in Pakistan providing gaming content not just on YouTube but also on other apps like Likee etc.

“In the early days, my growth was slow. I gained just 1,000 subscribers in 6 months. Many of my friends and family members thought that things wouldn’t work out. However, I was persistent. And like they say, hard work eventually pays off. Today, I have a huge subscriber base across various platforms and everyone around me understands what I was striving towards. The field of eSports holds a lot of potential and I advise everyone who is looking to make a career in this field that they should definitely go for it,” commented Qaiser while talking about his journey and prospects.

Another unique aspect of the opportunities that online gaming and video sharing platforms are providing is that the door is open for all. Gaming is a segment where female presence is limited. It is a field where women don’t take much interest themselves and there are few of them in prominent positions therefore. However, via streaming and video sharing applications, they have a path laid out before them to rise through the ranks.

MissBeast (https://likee.video/@MissBeast) is one of Pakistan’s prominent female gamers. As someone who would just game for fun, she saw the chance of posting streaming videos and commentaries on her channels across social media. Within 3 or 4 years she has carved a distinct audience for herself. She taught herself through practice and despite extensive competition, created a name for herself in the industry.

“Many people question that it is difficult to maintain a balance in your life especially as a working female. I am an example of someone who has been able to create an equilibrium between both. I started gaming and uploading videos just for fun and it became something much bigger. There is also a lot of underestimations being faced by women especially in gaming. The secret is just to focus on your own path and ignore all other voices. You’ll find success sooner or later,” she said when asked to comment on her journey.

The amalgamation of online gaming and video sharing platforms continues to bring people into the limelight for the talents. The field still has a lot to offer and the evolution is bound to result in opportunistic outcomes for individuals not just in Pakistan but around the world.