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Aiming to break into the premium segment, Founder and CEO Sky Li pens an annual open letter for 2022

Lahore (Muhammad Yasir) As 2021 has come to a close, realme, the fastest-growing smartphone brand, has just released its annual open letter looking back on a breakthrough year. realme cemented its position as a mainstream global smartphone brand, ranking 6^th overall in terms of shipments. realme Founder and CEO Sky Li penned an open letter to chart the immediate future for the company as it builds on the momentum in 2022.

realme became the fastest smartphone brand ever to ship more than 100 million smartphones globally in August 2021. Following this record-breaking achievement, realme’s annual smartphone sales volume has reached a record high of 60 million units, which increase 50% over the previous year.

Already a Top 5 brand in 21 different markets, realme aims to develop its mature ecosystem to cater to global users. The emerging company has built on its strong 5G foundation, expanding its role as a 5G Democratizer globally and becoming the fastest-growing 5G Android brand in Q3 2021.

In Pakistan alone, realme is heading into 2022 with a sales-first approach. At the turn of the year, the company signed up with three leading distribution partners such as Airlink Communications, United Mobile and M&P which underscores Pakistan’s significance for realme and our growth outlook and demand.

These opportunities powerfully presented realme’s growth and progress in 2021, enabling it to look even further and higher in 2022. As a trendsetter amongst global brands, realme has aligned its brand values with its user base to enable them to leap into the future with confidence.

“We will pursue ever greater innovations in technology and design to break into the Premium Segment with 70% of the company’s R&D resources focusing on high-end tech” says Sky Li. realme is keeping its commitment with its first-ever premium flagship – realme GT 2 series.

Watching events unfold throughout the year, 2021 was a strong year for realme. realme will continue to engage more young people to share the company’s core value of “Dare to Leap”. 2022 will be a brighter year, collectively and individually.

Karachi (Muhammad Yasir) CarFirst, Pakistan’s most trusted used car trading platform in the digital automotive industry has announced that it has once again signed Wasim Akram the legendary sports icon as their brand ambassador for 2022. CarFirst aims to become the best-used car trading platform in Pakistan and by bringing the most known and loved cricket legends for their brand promotion.

CarFirst’s campaign also focuses on promoting brand advocacy through reuniting one of the greatest partnerships in cricket history by bringing the legendary pacers 2Ws (Wasim Akram and Waqar Younis) together on one screen for the first time after 26 years. Legendary duo Waqar and Wasim together are still remembered as the most lethal old-ball partnership in cricket world of all time. With this collab, CarFirst has injected much-needed excitement into the used car industry. According to Raja Murad Khan, Founder & CEO of CarFirst, "We’re excited to work with Wasim Akram once again, his fan following and trusted words will take the CarFirst to another level in 2022.

CarFirst promises to deliver its customers not only the best, but the fastest service all over Pakistan, and aiming to grow by having Wasim as part of the team automatically sets every speed benchmark to the pace of his Yorkers." Commenting on the collaboration, Wasim Akram has said “It’s a pleasure to once again work with a brand that is so focused on exceeding customer expectations by consistently coming up with new technological innovations to revolutionize how used cars are traded in Pakistan. I look forward to embarking on this journey with them.” This partnership will allow CarFirst to leverage the fan following and credibility of Wasim and Waqar to spread its brand message of transparent & hassle-free car buying & selling.

Karachi (Muhammad Yasir) foodpanda, the leading food delivery platform and e-commerce company in the country, recently signed a Memorandum of Understanding with Government of Gilgit Baltistan to bring forth economic empowerment in the region. A signing ceremony took place at foodpanda headquarters in Karachi whereby Hussain Shah, Minister of Information Technology and Special Assistant to Chief Minister from Government of GB, and Nauman Sikandar, CEO foodpanda along with other dignitaries were present.

Under the MoU, both the parties will be working together to generate economic opportunities for the masses. foodpanda shall accelerate its operations in GB through different verticals such as restaurants, pandamart, shops, etc., and government of GB will facilitate this expansion by creating a favourable business environment.

While sharing his views, NaumanSikandar, CEO foodpanda, said, “We are accelerating our actions to economically empower people of GB by expanding our services via restaurants, shops, homechefs, pandamart and panda kitchens. This will not only enable people to earn a respectable livelihood but will also create financial and digital inclusion for the people of GB. We will utilise our extensive reach and network to create awareness and highlight this initiative #MYGB to mark our commitment towards this cause.”

Also expressing his views Hussain Shah, Minister of Information Technology and Special Assistant to Chief Minister GilgitBaltistan said “I am thankful to foodpanda for promoting economic empowerment and extending their services for the cause. Our people are extremely hardworking and they deserve lucrative opportunities which foodpanda has to offer. We will ensure smooth expansion of the company through our IT Ministry and shall provide assistance to foodpanda in terms of internet infrastructure, acquisition of lands and any other local requirements. We will also make our lock produce such as meat, dry fruits, minerals and the likes available on pandamart for this strategic partnership.”

Bank Alfalah and Allied Ecommerce Solutions collaborate to provide Digital Payment Infrastructure to online business in Pakistan

Karachi (Muhammad Yasir) Bank Alfalah, one of the largest commercial banks in Pakistan with significant digital banking business and Allied Ecommerce Solution, dedicated ecommerce solution enabler, have collaborated to provide digital payment infrastructure to online businesses – small and medium sized enterprises & home based businesses – selling via online platforms all across Pakistan and internationally.

The scope of this alliance is to extend Alfa Payment Gateway services to online retailers and help them grow their existing businesses by tapping into the online space. This solution enables online retailers to collect payments in real time in a simple and secure manner from their customers via multiple payment modes e.g. Pay via link, Credit and Debit cards, Bank Alfalah Wallets and Alfa Bank Accounts.

Group Executive Digital Banking at Bank Alfalah, Yahya Khan was pleased to commemorate this partnership and stated “This partnership is indeed in line with the Bank’s vision to convert cash to digital services for its customers. It demonstrates our commitment to collaborate with FinTechs and Technology companies and invest into fruitful business expansion partnerships to enable merchants in Pakistan to enter the online marketplace”.

The CEO of Allied Ecommerce Solution – Ahad Rehman stated, “ The pandemic has accelerated the growth of E-Commerce in Pakistan, but many brands are struggling to adapt to these changes, and this is where this strategic partnership steps in to drive brand experience, commercial growth, and high CXP with seamless payment integrations.”

Lahore (Muhammad Yasir)  Careem, the Super App of the greater Middle East and Pakistan, has appointed Feroz Jaleel as Country Head for Pakistan, its biggest market in the region. 

Feroz started his Careem journey in Pakistan over four years ago as part of the core team launching ride-hailing. Since then he has played a key role in leading operational efficiencies across Careem’s markets as Vice President of Strategic Finance. Prior to joining Careem, Feroz held financial management positions in organisations operating across telecoms, e-commerce, tech and mobility. 

As Country Head for Careem Pakistan, Feroz will be responsible for strategic planning, day-to-day operations and organisational culture. Feroz’s 100 Day Plan will focus on raising the bar on Captain and Customer experience by investing in reliability and safety, all while further enhancing service excellence in Careem’s Super App vision.

The newly appointed Country Head of Pakistan, Feroz Jaleel, commented: “I am thrilled to lead Careem Pakistan through its next chapter of growth. Since entering Pakistan in 2016, Careem has helped to shape the local ride-hailing economy to make life simpler for people across the country. The opportunity to increase our impact in Pakistan is huge and I am excited to kick start my 100 Day Plan with a focus on reliability and safety, in support of our Customers and Captains.” 

As a pioneer of the ride-hailing economy in Pakistan, Careem is committed to simplifying and improving the lives of its Customers and Captains. Providing employment opportunities to more than 800,000 Captains, Careem has invested up to $100 million in Pakistan since its inception. Transforming into a Super App, Careem has further expanded its services from mobility of people to adding mobility of things and money; including food/daily essential deliveries, peer-to-peer credit transfer and mobile top-ups.

Karachi (Muhammad Yasir)  PTCL Group has signed a Memorandum of Understanding (MoU) for continuation of its strategic partnership with TPL Trakker, a leading GPS Tracking and IoT services provider in Pakistan. Under the partnership, PTCL Group will provide wireless connectivity and a host of bundled services to TPL Trakker.

The MoU was signed at TPL Trakker Limited head office in Karachi by Zarrar Hasham Khan, Group Chief Business Solutions Officer, PTCL & Ufone and Sarwar Ali Khan, CEO, TPL Trakker, in presence of senior officials from both organizations.

On the occasion, GCBSO, PTCL & Ufone, Zarrar Hasham Khan said, “As the largest integrated ICT player in Pakistan, PTCL Group is focused on accelerating the process of digitization in the country. We are proud of our collaboration with TPL Trakker to introduce Internet of Things (IoT) solutions to stimulate efficiency and productivity across various sectors. Innovation in digital technology remains a strategic priority for PTCL Group and our Business Solutions continue to enable small, medium and large enterprises for their digital transformation journeys and to bring the dream of a digital Pakistan to fruition.”

On the occasion, CEO, TPL Trakker, Sarwar Ali Khan, said, “Our renewed partnership with PTCL Group will help us achieve nationwide coverage in terms of reach and connectivity. This will serve as an outlet to strategically enhance the collaboration towards digital mapping and IoT. Local players grasp local challenges better than anyone and we are confident to make the most out of our future business opportunities. TPL Trakker believes in delivering high value solutions to a diverse range of consumers across the country.”

Over the years, PTCL Group has undertaken sustained efforts to expand and modernize its infrastructure and services portfolio to facilitate individual and business customers. Being the national telecommunications carrier, the Group forges strategic collaborations with ICT players to foster digital inclusion and usher in a digital revolution in the country vis-à-vis the government of Pakistan’s ‘Digital Pakistan’ vision.

As a provider of superior quality GPS, GSM and Satellite Mobile Asset Tracking Management and Information Solutions, TPL Trakker perfectly shares PTCL’s ambition of fostering digital innovation in the country. The company’s Car Tracking Units, Software, Operational and Project Management Expertise, Deployment, Data Evaluation, and Consultancy bring modern solutions and create immense value for business customers. 

Lahore (Muhammad Yasir)  Pakistan’s leading pharmaceutical company Martin Dow Marker Ltd. (MDM) signed a Memorandum of Understanding recently with two leading chain pharmacies of Pakistan i.e., “Fazal Din Pharma Plus” and “Imtiaz Pharmacy” today for Joint Patient Awareness, Access & Care Collaborations (JPAAC) program focusing on different diseases and training of their pharmacists for better patient care. The purpose behind this strategic collaboration is to bring maximum enhancement in the entire process of patients’ awareness on disease & dosage compliance to cater to the increasing health issues of the general public. This would be achieved by taking all rational measures for the dissemination of reliable information and increasing the accessibility of medicines to the public. These collaborations would provide extensive training sessions to the respective pharmacists which would help them become more informed and efficient in guiding patients at their pharmacies.

Group Managing Director & CEO, Martin Dow Group, Javed Ghulam Mohammad, while highlighting on these partnerships said, “By organizing such kinds of awareness, patient care and pharmacist training programs, the workforce of our partners will learn much about improving the access to medication available to the public and would be better equipped for patient counseling. It is the need of the hour to constantly address all the serious health concerns rightly which our patients encounter during routine life and mostly tackles them wrongly due to lack of awareness about the correct solutions.”

Chief Commercial Officer – Pharma & Trade, Nouman Lateef & Head of Trade Marketing, Sheraz Ahmad, expressed their views that Martin Dow Marker will also facilitate screening and consultation camps at their partners’ premises with qualified medical practitioners for the benefit of the public. It is hoped that Martin Dow Marker’s collaboration with Fazal Din Pharma Plus and Imtiaz Pharmacy would support in raising awareness among the masses regarding health & safety and prove to be valuable for the society.

XOS 10 from INFINIX Wins Most Innovative OS of The Year in GadgetSquad Reviewers Choice Awards 2021

INFINIX XOS is chosen by Gadget Squad review team to win the Most Innovative OS of The Year in the 2021 Gadget Squad Reviewers’ Choice Award. The award that INFINIX received is a survey result in achieving significant improvements in features, UI design, and underlying system optimization.Gadget Squad is one of the top10 technology online media in Indonesia that focuses on technology information.

The latest XOS 10 aims to refresh the user experience to the next level. The XOS marketing director said: ‘’XOS keeps pushing itself to the limit. We focus on enhancing user experiences by improving technical capabilities. The operating system should come with utility applications that allow users to protect their privacy, ensure smooth system, and provide convenience.”

The latest XOS 10 comes with detailed crafted icons, a brand-new design style, and enhanced technical features. INFINIX raised expectations to launch XOS 10 by combining the design concept “energy” and “future”, which refers to the power with a rich sense of technology, vitality, vividness, and passion. The new XOS 10 system design inherits the heritages previously and adds a lot of surprises based on innovation to impress users at first sight. In addition, XOS 10 extends the Smart Desktop space infinitely embracing the spectacular view beyond the limited space through the combination of wallpapers and icons.

The redesign of XOS 10 is with well-balanced color shades and the dynamics constructed by edges and arcs. XOS 10 dedicates to bringing users the impact of texture, emotion, and energy right at the first touch. Additionally, XOS 10 provides the freedom to users that refresh the home page with redesigned icons in the way they want. Also, the enhanced visual elements and long-take animations on XOS 10 offer intuitive guidance and user experiences via integrated operations, which becomes more appealing than ever before.

The new update is not only on the design but also on functions. XOS 10 delivers user-centered intelligence to make life easier. Take the Smart Scenes as an example. It learns users’ habits and presents the information users need as a reminder. The re-engineered Phone Cloner with a faster-transferring speed is another excellent example. It helps users complete data transfer at the backend, allowing users to continue using their phones when transferring.

XArena on INFINIX XOS 10 reshapes the game ecology and becomes more enjoyable for game fans. By enhancing game system capabilities, beautiful designs, and gaming features like Gaming Tips and Footstep Scouting, XArena offers a better game experience than ever before.

As the most surprising version of INFINIX XOS so far, the substantial upgrades on XOS 10 regarding the design and tech features are fascinating. INFINIX XOS always eagerly anticipates emerging markets and never stops creating a better life for all users.