Author: admin

The Essentials of Modern Marketing’ by Philip Kotler featuring BankIslami’s Case Study launched in the local market

Lahore (Nut Desk) BankIslami, Pakistan’s leading Islamic finance institution, is now part of one of the pioneering marketing texts acknowledged globally. Philip Kotler’s new book ‘The Essentials of Modern Marketing’ is being launched simultaneously in the international as well as local markets. Considered the pinnacle of marketing guides used in educational institutions around the world, the book features a case study on BankIslami’s One Touch Banking solutions and how the solution has redefined digital banking in Pakistan.

Philip Kotler is widely regarded as the father of modern marketing and his book, ‘The Essentials of Modern Marketing’ has been a cornerstone for marketing courses taught in various educational institutions globally. The book is jointly published by Kotler Impact and Naqeebz. BankIslami’s case study is featured in the international as well as local versions of the book. Both versions are available as Ebooks while the local edition is also available in hardcopy across bookstores in Pakistan. Syed Fahad bin Tariq, Head of Marketing and AasimSalim, Head of Distribution Central, BankIslami attended the book launch event held at Bukhari Auditorium, GCU Lahore. Commenting on the development, Syed Fahad bin Tariq, Head of Marketing, stated: “BankIslami, under its progressive leadership, has always aspired to tap into the new avenues that allow the global village to come closer. We have been fervently fighting from the frontline as BankIslami believes in serving its purpose of saving humanity from RIBA. Our vision to make the organization technologically advanced, empowered our dynamic team to design the first biometric and card-less ATM introducing the first cashless and cheque-less branch banking known as One Touch Banking- where your thumb is your bank! BankIslami is honored to have our One Touch Banking case study featured in Essentials of Modern Marketing”.

Lahore (Nut Desk)

The National Incubation Center is the start-up innovation and entrepreneurial hub of Pakistan, managed by Teamup and Jazz in collaboration with Ignite and the Ministry of Information Technology. Since its inception in 2016, the NIC has incubated 11 cohorts, consisting of more than 250 start-ups, that have gone on to create more than 15,000 jobs and earn revenue exceeding 2.5 billion PKR.

The NIC acts as a bridge between entrepreneurs, innovators, and investors, a hub for innovation. A place born to nurture and grow talent from across Pakistan. From being awarded the best facility by Forbes, to winning global competitions the National Incubation

Center has several accolades in its name. Boosting women empowerment is one of the core values of the NIC, owing to which 114 women entrepreneurs are part of the NIC and are leaving their mark on the global stage.

Pakistani Start-ups from all tech genres including Health-tech, Food-tech, Tourism, and Hospitality, Agri-tech, Gaming, Big Data and Analytics, Mobile Apps, Digital Marketing, Content Creation, Sports, Fashion, Ed-Tech, Aviation, Fintech, Internet of things, E-commerce, Robotics, and others are encouraged to join this hybrid (virtual and in-house) program to gain access to its state-of-the-art facility and offerings.

To apply, visit https://nicpakistan.pk/get-incubated/

Selected start-ups will get a chance to experience a custom founder curriculum to help them accelerate their idea into successful and viable businesses. The start-up gaps will be identified, and the team will get relevant guidance and mentorship to help develop the start-up DNA.

From product development, design thinking, growth hacking, financial management, market research, advertising to pitching potential investors, and more, the NIC has got it covered. NIC offers a fully equipped free working space that celebrates diversity, inclusivity, and innovation. Entrepreneurs/innovators with a sound idea or fresh start-ups, can grab onto this life-changing opportunity as applications are open till 18th February 2022.

Photo Caption

Pakistan State Oil (PSO) and Karachi Kings team up for the mega tournament Pakistan Super League (PSL) Season 7 where PSO Carient Motor Oil will be powering the team as the Titanium sponsor. The signing ceremony was held at PSO’s head office in Karachi. President Karachi Kings- Mr. Wasim Akram and Captain Karachi Kings – Mr. Babar Azam were present at the ceremony along with CEO & MD PSO – Syed Taha and the company’s senior management.

LAHORE (NUT DESK)

realme, the world’s fastest growing smartphone brand, has become a real bestselling brand globally. In Pakistan alone, the emerging tech brand captured top spots on the bestselling lists across major online e-commerce platforms during, 11.11 and other festival sales. This trend was also witnessed in all other markets where realme dominated shopping festival sales throughout.

Pakistan

realme retained its position as the Top No. 01 smartphone brand on Daraz in Pakistan during the 11.11 Salebration. The youth-centric brand clinched two further accolades as the realme GT Master Edition became the top-selling 5G Smartphone and realme Narzo 50i was the Top 01 bestseller overall.

Southeast Asia

realme was also ranked as the Top 01 bestselling smartphone brand in Thailand, Bangladesh and Indonesia on local platforms like Lazada or daraz. Online shoppers from Shopee in Malaysia and the Philippines took considerate interests at realme handsets as the brand was listed as the second bestselling brand.

Europe

Thanks to the hot sale of realme GT Master Edition and realme 8 series, realme saw strong bestselling momentum in Europe with disruptive growth. On Amazon, both Italy and Hungary witnessed a whopping realme growth rate of more than 1000% YoY while Germany, UK, Spain recorded an increase of 342%, 308% and 290% YoY respectively. Noticeably, realme products were dominant on Amazon Top 10 Bestseller lists in Spain (5 out of 10) and Italy (4 out of 10).

Lahore (Muhammad Yasir) As a major breakthrough in national logistics & cargo infrastructure, Pakistan Railways successfully launches country’s first ever Reefer Freight Train aiming to provide more economical and environment friendly freight solutions.

As more and more road-based reefer cargo finds its way to more economically and environmentally viable options. Pakistan Intermodal Limited (PIL) reefer block train system can generate billions of rupees annually in revenue for Pakistan Railways if the containerized freight trains are operated on schedule.

Lahore (Muhammad Yasir) Total PARCO Pakistan has inaugurated its first Miyawaki Forest with Park and Horticulture Authority. The forestation project along two canals, covering over 9,000 square meters,is being undertaken by Total PARCO Pakistan with the assistance of Parks and Horticulture Authority (PHA) Gujranwala at Jinnah Park, Gujranwala.

“Miyawaki” is a forest regeneration technique that aims to recreate self-sustaining multi-layered indigenous forests on degraded land with little human intervention. The chosen indigenous species of plantsgrow 10 times faster andabsorb 30 times more carbon dioxide, compared to conventional methods.The dense plantationalso becomes 100 times more bio-diverse and provides great habitat for wildlife.

Total PARCO Pakistan believes insustainable initiativesthat contribute towards the vision of greener and cleaner future for Pakistan.

Karachi (Muhammad Yasir) The Bank of Punjab will be integrating a local FinTech Hysab Kytab’s solution for Personal Finance Management (PFM) into its Digital Banking services. This collaboration will be enabled through NdcTech, an award-winning regional partner of Temenos. The Temenos leading Digital Banking platform has been acquired by The Bank of Punjab for all its channels across Pakistan. As part of this collaboration, Hysab Kytab will license their Personal Financial Management (PFM) solution while NdcTech will integrate the solution to provide a next-generation user experience, for mobile & internet users.

Once integrated, this App will enable the users to have a 360-degree view of their financial activities, track and record their spending, create budget plans, track saving goals, receive personalized insights, and much more. By using PFM, the users shall be able to make informed financial decisions based on additional analytics available to them. Hysab Kytab’s consumer app has users in over 160+ countries clocking above 12 Million transactions and counting.

Commenting on partnership Mr. Yasir Ilyas – Head of Hysab Kytab said that ‘’Hysab Kytab’s Personal Financial Management (PFM) tool will allow BOP’s customers to view their financial information on one big picture. Customers may create budgets and track their expenses, achieve their dreams by creating saving goals, know their net worth and have access to visualization of their category-wise spending, track subscriptions, view trends, have access to their spending and cash flow insights, and much more.’’

Mr. Navaid Kareem, Director Sales and SEVP at NdcTech said that “NdcTech focuses on building Banks of future, enabling them to become digital first. Through Hysab Kytab’s PFM & NdcTech’s extensive expertise in Banking Implementations, The Bank of Punjab will be able to provide its digital users with a holistic view of their finances, empowering them to make sound financial decisions. We look forward to creating an amazing digital user experience.” Mr. Zahid Mustafa, Group Chief Consumer and Digital Banking, at The Bank of Punjab quoted that, “Digital financial services are rapidly becoming a customer lifestyle, our customers expect personalized banking services available to them at their fingertips, round the clock, anywhere and everywhere.

At The Bank of Punjab Our Customer is at the heart of everything we do, all our digital initiatives are built around achieving contextualized and excellent customer experience, Personal Finance Management is one of the key digital capabilities we are set to build for our customers. We are excited to partner with NdcTech and Hysab Kytab to implement their market leading PFM solution embedded in our Mobile app and internet banking solution. Though PFM adoption is generally low in the country, we shall strive to design it in a user-friendly manner in order to enhance adoption.”